首届“嘉德国际艺术图书展”由嘉德文库发起，嘉德艺术中心（嘉德文库）主办，书展组委会由文物出版社、中华书局（香港）、上海书画出版社、嘉德文库共同组成。本次书展汇聚40余家海内外顶级艺术出版社，5000多种精选艺术图书，是一场面向艺术专业人士、收藏家、爱好者的图书盛宴。
薄荷设计受委托为书展创建视觉形象，工作起点始于捕捉艺术书籍在日常生活中存在的状态。它们是存在于静谧幽深的书斋，存在于凌乱随性的工作台，存在于惬意午后的咖啡杯旁，存在于殚精竭虑的夏夜画室之内，一本本一摞摞。书周围总是围绕着人的情绪，这里藏有摩挲质感的一页纸，藏着一段表达观念的文字，一幅传递情绪的图像，是一个三维的真实物体，却又好像是一个虚的负形存在，这是我们洞察到的“书”的存在。
2021 Guardian Art Book Fair is a book feast for art professionals, collectors and book lovers.
The starting point of visual design work is to capture the existence of art books in daily life, and books are always full of emotions. A page of textured paper hides words that express ideas; An image that conveys emotion is like a 3D-dimensional object, but seems to be a virtual negative existence. These are our insights into the existence of “Books”.
书展形象着重表达两个重点，一是书，二是书展的场地即主办方，也是本届书展形象视觉差异化的源头。嘉德艺术中心位于老北京的心脏，由德国知名建筑师奥雷·舍人设计，立意以当代视野去融合历史与传统。建筑上部通过大尺度与北京现代城市相呼应，下部以像素化的体量，从纹理、颜色和繁杂的规模与建筑周边的胡同肌理相融合。正如老舍先生所言“老北京的美在于建筑之间有‘空儿’，在这些‘空儿’里有树有鸟，每个建筑倒不需要显示自己”，于是在书与建筑之间我们找到了某种契合。
The image of the book fair focuses on two key points, one is “books”, the other is the “site of the book fair”, that is, the place where the sponsor is located, which is also the source of the visual differentiation of the image of the book fair. The exterior of the building is extracted into a stacked book image, with words surrounding the negative exterior of the “empty” building. The layout of words is arranged according to the external shape of the building, creating a new form. All visual images are then expanded accordingly.
设计公司：薄荷设计
艺术指导：朱超
创意顾问：白凤鹍
设计师：朱超、潘雨辰、孙鹤
海报动态：李煌、黄佳
印刷：印艺启航
设计搭建：盛轩辕
